If you watch TV, listen to the radio, read a magazine / newspaper or walk around town, advertising is all around us. It’s part of what makes commerce work, keeps us from going broke and losing our jobs. Out here at Infineon, it’s no different.

But it’s more intense. Really intense. A person is smothered by advertising at one of these big racing venues. Advertising is plastered from every flat surface, corner and free inch available. In reality, signage is what (drives) NASCAR. Even in this poor economy, it reigns supreme in racing.

On Saturday I even photographed a walking beef jerky package.

A salesman for Perky Jerky walks through the crowd with velcro fastened packs of beef jerky prior to the Thunder Valley Casino Resort 200 at Infineon Raceway, Saturday June 19, 2010. (Kent Porter / The Press Democrat) 2010

Old Spice and Toyota. (Kent Porter / Press Democrat) 2010

Correction...Oldsmobile. Not your fathers car. (Kent Porter / Press Democrat) 2010

Red numbers match the red hair. (Kent Porter / Press Democrat) 2010

Matt Massini of Roseburg Oregon wears a Bud Light hat. Beer advertising, quite possibly the most advertised bevarage on the planet. (Kent Porter / Press Democrat) 2010

Matt Massini of Roseburg, Oregon wears a Bud Light hat. Beer, quite possibly the most advertised beverage on the planet. (Kent Porter / Press Democrat) 2010

Advertising is just about everywhere in the fan area behind the grandstand at Infineon Raceway in Sonoma. (Kent Porter / Press Democrat) 2010

Coca-Cola, the second most advertised beverage on the planet. (Kent Porter / Press Democrat) 2010

Every tire at NASCAR is an ad for Good Year. (Kent Porter / Press Democrat) 2010

An old song by C.W. McCall comes to mind. "They even had a Bear in the air..." (Kent Porter / Press Democrat) 2010

-Kent Porter